1.      Core Concept: gather talent with advanced concept and technology, build modern ink brand with advanced enterprise characteristic
2.      Corporate Aim: pursue endlessly for innovative and efficient management, create excellent famous brand and provide sincere service.
3.      Corporate Value: accept yourself , respect colleague, be loyal to company and do contribution to society
4.      Corporate Responsibility: provide value for customer, build bright future for employee and do contribution for the society.
5.   Corporate Spirit: rigorous, innovative and creative